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It might not be a person who knows us best, but instead our computers, thanks to the digital crumbs of seemingly innocent personal information many of us put online.

Digital Shadow, a promotion for the Ubisoft game called “Watch Dogs,” which comes out later this month, scrapes consenting users’ Facebook profiles and prepares a dossier of private information about them that is eerily accurate.

“We collectively are being scraped all day everyday. Not just by Facebook, but by virtually every website we visit via our browser and the various website technologies that we have built in,” Robert Siciliano, an identity theft expert with McAfee, told

“What you’re seeing here is a collective of a variety of tech all harnessed into this stunt that provides a transparent look of what’s going on behind the scenes,” he said.

Digital Shadow pulls from your tagged photos, even boasting: “We know who you are.”

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